Broad match and exact match

[nihiri]

Tim
In the 12 day course it says to go after broad keyword phrases to start with but as c14h20o4
states that is not exactly what people are typing in so why do you recommend the broad

Thanks

Nige

[Tim Buchalka]

Nige,

Your getting confused with broad keywords and broad match keywords. Two different things entirely...

A broad match keyword means someone typing in a keyword into a search engine box without double quotes around it, phrase match means having quotes around it and exact match means type a [ and ] around it. It has nothing to do with the length of the keyword, etc.

A broad keyword would be something high level like web traffic and in that case yes this would not be a common thing people type in.

They would type in how do i get web traffic to my site
(or something like that).

The 12 day course teaches you all about using long tail keywords which are those long types of keywords people actually type in.

Make sense?

Cheers



Tim

[nihiri]

Tim

Please correct me if Im wrong as I want to get the basics right, I dont think the lights have gone on yet, the simple step by step does me fine lol

So is this it:

1) the term - buy hand shield on line - is a long tail keyword which is called - broad match keywords - but the broad keywords would be - hand shield-

2) if 80 people have typed in google - buy hand shield on line - to find out the search volume I place the term - buy hand shield on line - in the google keywords tool and choose - exact match- to get the exact searches of -buy hand shield on line-

I then type in google - "buy hand shield on line" - or to [buy hand shield on line] to get the amount of pages where the exact match of -buy hand shield on line- is located


Nige