10 Common Google AdWords Mistakes!

[Anthony Buchalka]

Here's my list of 10 Common Google AdWords Mistakes......

I should know because I have made most of them over the years.


1. Failing to identify a 'clear goal' for each & every Google AdWords campaign.

2. Failure to properly carry out the necessary research into your niche beforehand.

3. Creating a Long List of Poorly Targeted Keywords.

4. A lack of the 'right keywords' used the 'right way' in your ad text.

5. Using Broad, Phrase and Exact Match Keywords The Wrong Way.

6. Creating Ad Groups With Too Many Keywords

7. Poor Quality & Poorly Targeted Ad Landing Pages.

8. Failing to 'correctly' split test your Google ads.

9. Failing to properly track & utilize your AdWords results.

10. Incorrectly differentiating your campaigns for both 'content' network campaigns and 'search' network campaigns.


Please add any more you can think of or any comments...

[w3bmast3r]

hey Anthony,

How about general poor education, lets face it weve all thrown some money in our account and had a crack at some keywords

[Anthony Buchalka]

Have to agree there

[PETER RIDELL]

Hi,

Here are 5 common AdWords mistakes you should be careful you don’t make:


• Use only broad match keywords
• Putting everything in one ad group
• Using Content Network and Search in One campaign
• Using only on ad
• Put a huge daily limit on your campaign


Cheers

[Tim Buchalka]

Thanks Peter - The last one is a classic. I lost $5K over a weekend using PPC because of not capping my daily spent and an incorrectly configured campaign.

Talk about learning the hard way!