Domain Name Q&A

[SEO_Expert]

I know, I know, there are many opinions on this subject, but before I buy I wanted to get feedback from the forum.
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Question1
Based on google adword tool:

this term broad search has a HIGH volume:
where to get nike shoes

this term broad search SHOWS NO volume:
get nike shoes

Should I buy the domain name
wheretogetnikeshoes.com
getnikeshoes.com

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Question 2
if nikeshoes.com is taken, should i buy
nike-shoes.com
enikeshoes.com
nikeshoesbuy.com

[c14h20o4]

Hiya SEO Expert,

Personally, I wouldn't buy any of those and here's why:

With the right seo, the domain name isn't as important as you would think, but there are some fundamentals I think you're overlooking. For one thing, I think looking at the term as a broad match is being a little optimistic because your search volume results will include volumes that are unrelated to your keywords or in other words an aggregate of all the search volumes for all the keywords in the phrase. Selecting exact match type shows a SV of 28 for global.

Another thing about domain names, with trademarked names in them--you can open yourself up for legal troubles. I googled nike shoes and saw domains with nike in them but that doesn't mean nike won't come along later and nail you. Just read up on Nissan computer (nissan(dot)com here Nissan.com - Lawsuit - The Story .

Finally, what's your motive for wanting to have a site about nike shoes? Is it to slap up a wordpress install and cram it full of amazon affiliate links? If so, you're fighting an uphill battle I wouldn't want to take. The SE's will be after you, as well as an entrenched competition. I also have a sneaking suspicion that many of your suggested domain names will be gone already. If you'd like to brainstorm other ideas though, let me know and I'll be glad to help.

Hope that helps,
Chris

[2bealive]

I have to agree with c14h20o4. Using a "Branded, "Trade-marked" name can get you in a world of hurt.

Do a Google on the product; ie: shoes, shirts, socks, or what ever, but not the brand, and see if you can find some paying KWs

Also, you might consider narrowing down that niche. It's pretty broad and the competition will step all over you.

Luck

RT...