Best font, sizes, colors etc for converting sales copy to sales?

[googlealchemist]

I'm seeing conflicting views all over, use sans serif for headlines bolded in red and then use serif for the main body of content. Then I see the opposite advice.

Any testers out there that have really put this thru the ringer enough to know what converts the best?

[Anthony Buchalka]

Hi,

Good question.

Best font, sizes, colors etc for converting sales copy to sales?

I have not found any one font "formula" to work in a large number of niches.

Like to hear others experiences though...

Regarding color for headings, we have had some success with would you believe orange.

See this example.

I have not found a difference in body text between san serif and serif.

In fact we currently use serif on some sales pages with good results.

I think the actual words and how they are used, the sales page story, the look and feel, text padding and size, price and the offer (inc bonuses) are more important.

Not to say font should be disregarded of course.

For others wondering what the difference is;

Serif is a category of fonts that uses serifs, (small lines at the ends of characters).

Sans serif does not use serifs at the ends of characters.

Popular sans serif fonts include Helvetica, Avant Garde, Arial, and Geneva.

Serif fonts include Times Roman, Courier, New Century Schoolbook, and Palatino.

[SEOArbiter]

Well, it depends on the delivery vehicle--print or web? Typically, for a print sales letter, a courier type seems to win out the tests. For headlines, atry a sans serif font. For the web, I like to use sans-serif as much as possible. Clean, crisp and to the point. Easy to read and shorter in nature with the use of bullet points.

[ngovgroup]

It depends though, but you have to remember that make it looks interesting and readable and not over rated. Some people prefer to see a plain font like Arial or Verdana while other prefer some fonts that have style.